How to Find Low Competition Keywords

Ever feel like you’re pouring your heart into content, but no one’s seeing it? You’re not alone. The internet is crowded. Everyone’s trying to rank for the same big, flashy keywords. But what if I told you there’s an easier, smarter way to get noticed — even if your website is brand new?

What Exactly Are Low Competition Keywords?

Think of it like this: high competition keywords are like highways during rush hour — overcrowded, noisy, and frustrating. On the other hand, low competition keywords are the quiet backroads that get you to the same destination — faster and with fewer roadblocks. They’re specific search terms that not many websites are targeting, which means you have a much better chance of ranking for them.

Instead of trying to rank for something broad like “fitness,” go for something more niche like “10-minute home workouts for busy moms.” It’s more focused, less competitive, and speaks directly to a specific audience. That’s the kind of keyword that opens doors.

Why Should You Even Care About These Keywords?

Because they make your life easier. Seriously. With low competition keywords, you don’t need a massive budget, a team of SEO experts, or a website with thousands of backlinks. You can start small, get real traffic, and grow organically. These keywords help you rank faster, attract the right audience, and even convert better — because they’re hyper-specific.

It’s like fishing in a quiet pond instead of battling with 100 other fishermen in the ocean.

The Tools You’ll Want in Your SEO Toolkit

You don’t need to spend a fortune. There are free and paid tools that’ll do the job just fine. Start with Google Keyword Planner or Ubersuggest if you’re on a budget. Want to go deeper? Try Ahrefs, SEMRush, or Keywords Everywhere. Tools like AnswerThePublic and even Google itself (yep, just the search bar!) can uncover hidden keyword gold.

How to Find Low Competition Keywords

First, start with a broad idea. Say your blog is about fitness. Type “fitness” into Google, and look at the auto-suggestions. Try variations like “fitness for beginners,” “home workout for moms,” or “best fitness apps.” Those suggestions are pure magic — real things real people are searching.

Next, plug those ideas into a tool like Ubersuggest or Ahrefs. Check two things: search volume and keyword difficulty. The sweet spot? Low difficulty (under 30) with a decent volume (100–1,000 searches/month). It’s not about big numbers. It’s about the right numbers.

Then, take a peek at the top search results. If you see outdated blogs, Reddit threads, or Quora answers, you’ve hit the jackpot. That means the competition is weak — and you can totally outrank them with better, fresher content.

Get Inspired by Questions, Not Just Keywords

Here’s where it gets fun. Use AnswerThePublic to see what people are really asking. Type in a keyword like “budget travel,” and you’ll see questions like: “How to travel Europe on ₹500 a day?” or “Best hostels for solo travelers?” These long-tail keywords are usually simpler to rank for and packed with strong search intent.

You can also snoop around forums and Reddit. If people are asking the same questions over and over, and no one is giving solid answers, that’s your chance to step in and shine.

Look for Buying Intent Too

Some keywords are all about curiosity. Others? They’re signals that someone’s ready to buy. Those are the ones with commercial intent — like “best laptops under ₹50,000” or “Nike vs Adidas running shoes.” They’re perfect for affiliate content, product reviews, and money-making blogs.

Not every post should be salesy, but sprinkling a few commercial-intent keywords into your strategy? Game changer.

A Real-Life Example You Can Steal

Let’s say you’re into budget travel. Don’t go for “best places to visit in Europe.” That’s SEO suicide unless you’re TripAdvisor. Instead, target something like “cheapest cities to visit in Eastern Europe in 2025” or “how to travel Europe with just a backpack and a ₹30K budget.” See how specific that is? It’s also helpful, relatable, and much easier to rank.

Make It Easy for Google

Once you’ve found your keyword, use it thoughtfully. Work it into your title, the opening 100 words, subheadings, URL, and image alt text — but do it naturally. Google’s no fool. It can tell if you’re writing for algorithms instead of actual readers. Always write for humans first, then optimize for search engines.

Also, group related keywords into topic clusters. If your main post is “home workouts for beginners,” create related posts like “best home workout apps,” “bodyweight exercises,” and “daily 10-minute routines.” It builds topical authority and helps you rank for a whole category — not just one keyword.

Don’t Forget to Refresh Old Content

Got existing blog posts? Awesome! Head over to Google Search Console to check what keywords you’re already showing up for. You might be getting impressions for something like “simple morning workout” — even if you never aimed for it. That’s your cue to update the post, weave that keyword in naturally, and boost your chances. It’s a quick and easy SEO win.

Final Thoughts: Go Small to Win Big

You don’t need to outsmart Google. You just need to outsmart your competition — and that starts by avoiding the crowded roads. Low competition keywords give you a real shot at organic growth, without feeling like you’re climbing Everest.

So, stop fighting for scraps with the big dogs. Dig a little deeper. Look for the hidden gems. Start small. Write smart. And watch your traffic grow — one targeted keyword at a time.