How to Rank in Google Featured Snippets
Have you ever searched something on Google and saw a small box at the very top with a quick answer? That special box is called a Google Featured Snippet.
It’s like Google saying: “Here is the answer you need. No need to scroll.”
For bloggers, students, or business owners, getting this box is very useful. Why? Because if your answer comes in that box, more people see your website, and many of them will click on it.
What is a Google Featured Snippet?
A featured snippet is a small part of a website that Google shows at the very top of search results.
For example:
If you search “Capital of India”, Google shows “New Delhi” in a box, without you opening any website.
It can be:
- A short paragraph (2–3 lines)
- A list (points or steps)
- A table (with data)
- A video (from YouTube)
It saves time and gives a quick answer.
Why Featured Snippets Are Useful
- Top Position: They appear above all normal search results. This is also called “Rank 0.”
- More People See You: Your website becomes more visible.
- More Traffic: People click to read more.
- Trust Factor: If Google picks your content, it means your content is good.
- Voice Search: Many times, Google Assistant or Alexa reads the snippet as the answer.
Types of Featured Snippets
1. Paragraph Snippet
- A short text answer in 40–60 words.
- Example: “What is Digital Marketing?” → A simple 2–3 line answer.
2. List Snippet
- Answer given in points or steps.
- Example: “Steps to apply for passport.”
- Fill form online
- Pay fees
- Book appointment
- Visit passport office
3. Table Snippet
- Data shown in table format.
- Example: “Top Engineering Colleges in India.”
| Rank | College | City |
| Jan-00 | IIT Madras | Chennai |
| Jan-00 | IIT Delhi | Delhi |
4. Video Snippet
Google shows a YouTube video that answers the question.
How to Rank in Featured Snippets (Step by Step)
Step 1: Find What People Ask
Snippets mostly come for question-based searches like:
- What is…?
- How to…?
- Why…?
- Best ways to…
You can check Google’s “People Also Ask” section, or use tools like AnswerThePublic.
Step 2: Choose Right Keywords
Snippets come for informational searches, not for buying products.
Example:
- “How to make a resume?” → Good for snippet.
- “Buy laptop online” → Not for snippet.
Step 3: Write Short and Clear Answers
When writing, give the answer in first 2–3 lines.
Example:
Q: What is Artificial Intelligence?
A: A computer technology known as artificial intelligence (AI) allows machines to think and behave like people. It facilitates decision-making, learning, and problem-solving.
Keep it short (40–60 words).
Step 4: Use Headings and Lists
- Break your content into H2, H3 headings, bullet points, tables.
- Google likes well-organized content.
Step 5: Write Step-by-Step Guides
- If your topic has steps, write them in order.
- Example: How to open a bank account?
- Choose a bank
- Fill the form
- Submit ID proof
- Deposit money
- Get your passbook and ATM card
Step 6: Use Tables for Data
Always use a table when writing about fees, rankings, or comparisons.
Example:
| Course | Duration | Fees |
| MBA | 2 years | ₹5–15 Lakhs |
| B.Tech | 4 years | ₹3–12 Lakhs |
Step 7: Focus on Long Keywords
Use more complex keywords, such as “India’s top MBA schools with affordable tuition.” These are more likely to show up in snippets.
Step 8: Write in Simple Language
Avoid using complex English. Google prefers content that is easy to understand.
Step 9: Improve Website SEO
- Website that loads quickly
Secure (HTTPS) and mobile-friendly
Appropriate internal connections
Only high-quality websites are selected for snippets.
Step 10: Keep Updating Content
- Add new information to old blogs. Google prefers new content.
Example of Snippet-Friendly Writing
Q: How to stay healthy?
A: Eat fresh food, get regular exercise, stay hydrated, get enough sleep, and stay away from junk food if you want to stay healthy. Activity, rest, and a balanced diet are essential.
Simple, short, direct answer = Snippet ready.
Mistakes to Avoid
- Writing too long answers.
- No headings or lists.
- Using hard words.
- Ignoring user intent.
- Not updating content.
Extra Tips
- Add FAQs to blogs.
- Use “How-to” and “FAQ” schema.
- Update old posts with better answers.
- Examine and enhance your competitors’ snippets.
Quick Checklist
| Step | What to Do | Why Important |
| Jan-00 | Find question-based keywords | Snippets mostly come for questions |
| Jan-00 | Write short answers | Google prefers 40–60 words |
| Jan-00 | Use headings, lists, tables | Easy for Google to pick |
| Jan-00 | Improve website SEO | Trusted sites get snippets |
| Jan-00 | Keep updating content | Fresh info ranks better |
Read More: How to Check Which Keyword Has More Traffic?
FAQs on Google Featured Snippets
1. What is a Google Featured Snippet?
A featured snippet is the small answer box that comes on top of Google search results. It shows quick answers in text, list, table, or video.
2. Why should I try to rank in featured snippets?
Because featured snippets come at the very top (Rank 0). More people will see your website, click on it, and trust your content.
3. How can I write content for featured snippets?
Write short answers (40–60 words), use headings, points, and tables. Keep your content simple and easy to read.
4. Do I need special tools to get featured snippets?
No. But tools like Google’s “People Also Ask,” AnswerThePublic, or SEMrush can help you find good questions to answer.
5. Can new websites also rank in snippets?
Yes. Even new websites can rank if they write clear and helpful answers. Google only wants the best answer, not always the biggest website.
6. How often should I update my blog for snippets?
Update your blog at least once in a few months. Keep information fresh and correct. Google prefers new and updated answers.
