What is a Good Amount of Words for a Blog?
Let’s be honest—most of us, at some point, have stared at a blank screen wondering, “What is a Good Amount of Words for a Blog?”
500?
1000?
3000?
Truth is, there’s no magic number.
If anyone says, “Your blog needs to be exactly 1500 words to rank on Google,” they’re missing the bigger picture. The ideal length isn’t about hitting a magic number—it depends on your topic, your purpose, and who’s going to read it.
Let’s make it simple—like we’re just chatting over a cup of coffee.
So… Does Word Count Even Matter?
Yes—and no.
Word count matters because:
- Google likes content that covers a topic well
- Readers stay longer when they get answers
- It gives space for natural keyword use (if you’re into SEO)
But it doesn’t mean you need to write 2000 words about everything. A 600-word blog can hit harder than a 2500-word guide, if it’s sharp, clear, and delivers value fast.
Ask These 3 Questions Before You Start Writing
1. Who are you writing for?
Think about your reader. Are they:
- In a hurry? They probably want quick tips (500–800 words).
- Doing research? They’ll appreciate depth (1500+ words).
- New to the topic? You’ll need to explain things clearly.
- Already familiar? You can skip the basics.
If your reader just wants to know “how to reset a router,” they don’t want a tech history lesson. 400 words is enough. But if they want a full guide on “setting up a home network,” then yeah, take your time.
2. What’s your blog’s job?
- Is it helping someone solve a problem?
- Are you trying to rank on Google?
- Sharing a story or experience?
- Promoting a product or idea?
Different goals = different lengths.
A blog meant to sell a product might only need 800 words. A blog trying to rank for “best travel cameras in 2025” might need 2000+ words with comparisons, reviews, FAQs, and more.
3. How deep is your topic?
Some topics are shallow, and that’s okay.
You can’t (and shouldn’t) stretch a simple idea just to meet a word goal. Readers aren’t dumb—they’ll scroll away the moment they sense fluff.
Write what’s needed. No more. No less.
Quick Guide (Based on Real Blogging Experience)
| Blog Type | Ideal Word Count | When to Use |
| Quick news or updates | 300–600 words | Perfect for announcements or timely tips |
| Standard how-to blogs | 800–1200 words | Good for everyday guides and SEO-focused content |
| In-depth tutorials/guides | 1500–2500 words | Great for detailed posts with lots of value |
| Cornerstone/pillar posts | 3000+ words | For content that stays useful over time and keeps showing up in search results year after year. But again—don’t force it. These are just suggestions, not rules set in stone. |
What About Google? What Does It Like?
Let’s get real: Google doesn’t count words.
It measures value.
Longer content often performs better because it:
- Answers more related questions
- Covers more subtopics
- Gives readers what they came for
But Google also sees:
- How long someone stays on the page
- Whether people click away immediately
- If other websites are linking to you
So stuffing a blog with random info just to make it longer? That won’t help. In fact, it might hurt.
Quality always beats quantity. Every. Single. Time.
How to Make Your Blog Feel Lighter (Even If It’s Long)
Let’s say you do need to write a long blog. How do you keep people reading?
Here’s what real bloggers do:
- Use short paragraphs (nobody likes walls of text)
- Break things up with headings and subheadings
- Add bullet points or checklists
- Use images, quotes, or examples
- Write like you’re talking to a friend
Remember: Most people read blogs on their phone. If it looks heavy, they’ll bounce.
What Tools Can Help You Decide Blog Length?
If you’re still unsure how long to go, here are some quick ways to figure it out:
- Google your topic, check top 3 blog posts. What’s their average length?
- Use tools like SurferSEO or Frase to get word count ideas for SEO
- Install Yoast or Rank Math on WordPress to get readability tips
But don’t become tool-dependent. Your own judgment is powerful when you focus on the reader.
So, What’s a “Good Amount of Words for a Blog”?
Let’s be real—this is something many so-called SEO pros often skip over:
The best blog length is the one that gives your reader exactly what they came for—without dragging things out.
If that takes 600 words, cool. If it takes 2000, also cool.
Most blogs do best in the 1200–2000 words range. That’s enough to:
- Cover a topic properly
- Include useful keywords
- Keep both Google and real humans happy
But seriously—focus on value. Not word count.
Final Thoughts
Instead of asking:
“How many words should I write?”
Ask this:
“What does my reader actually need from me?”
Answer that honestly, write it clearly, and you’ll end up with the perfect blog—whether it’s 500 words or 5,000.
Because in the end, readers (and Google) remember how your blog helped—not how long it was.
